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Wynnstay acquires poultry business Humphrey Feeds & Pullets




Wynnstay acquires poultry business Humphrey Feeds & Pullets


We are pleased to announce that Wynnstay Group Plc has acquired the share capital of Humphrey Feeds & Pullets, a manufacturer and supplier of poultry feed.   

Humphrey Feeds & Pullets, based in Hampshire and established since 1932, supplies poultry feed, and point-of-lay pullets to farmers, mainly in the South of England. The business manufacturers in the region of 110,000 tonnes of poultry feed annually from a facility in Twyford, Hampshire, as well as having an unused facility in Calne, Wiltshire.  

The acquisition complements the group’s current growth strategy and further develops our presence in the South of England and within the poultry feed sector. We intend to redevelop the Calne site into a modern c.185,000 metric tonne capacity mill, manufacturing both poultry and ruminant feed, in addition to organic certified feeds.  

The business will continue to operate as Humphrey Feeds & Pullets, now as a subsidiary of Wynnstay Group Plc, with Neil Richardson remaining as Managing Director and Martin Humphrey continuing in the role of Sales Director.  

Gareth Davies, Chief Executive of Wynnstay Group Plc comments. 

“We believe that this will be an excellent acquisition for Wynnstay. Humphrey is a long-established, family-owned business, with an 85-year history, which prides itself on ‘advancing poultry performance’.  It makes a highly complementary addition to the Group and should be capable of being readily integrated.”    

“The acquisition will significantly extend our trading footprint in the South of England, enlarge our market share of poultry feed, a key target sector for us, increase our feed manufacturing capacity, and bring additional farmer customers.”   

“Looking further out, with the redevelopment of the Calne manufacturing facility into a ruminant as well as poultry mill, there is scope to drive additional significant long-term trading benefits.” 

 Neil Richardson, Managing Director of Humphrey Feeds & Pullets comments. 

 “There will be no change in the day-to-day operation and management of the business, and customers will see no change in the excellent products and service they provide, it is very much ‘business as usual’.  

 We will continue to operate out of Twyford in Hampshire, with the manufacturing of feed continuing until the Calne site is fully redeveloped, to a state-of-the-art facility, which is anticipated being fully commissioned in 2024.”   

 Martin Humphrey, Sales Director Humphrey Feeds & Pullets comments.  

 “The poultry sector continues to consolidate with the increased demands of retailers and packers. Therefore, it is essential we continue to develop as a business, ensuring we invest in new technology, product development and operational efficiency, to achieve this we require a like-minded investor.   

 As a subsidiary of Wynnstay Group Plc, we will be able to capitalise on the strengths of both businesses and further strengthen our brand, ensuring that we remain a market leader for advanced poultry performance, for many years to come.”    

 Full details of the acquisition can be viewed here