The Specialist Agricultural Merchanting Division involves the supply of specialist agricultural and associated sundry products to customers across Wales, Central, Southern and North West England. The division includes Wynnstay and Youngs Animal Feeds depots.
Wynnstay operates 54 depots which supply a wide range of products specifically geared to the needs of farmers, including technical or specialist advice. The depots also cater for the wider rural community.
The offering at depots includes:
- animal health products
- bagged feed
- hardware, including fencing
- dairy hygiene products.
In addition, Wynnstay places a strong emphasis on ensuring that it offers innovative products, which support the increasing drive for ‘greener’ farming and which aid farm efficiency and productivity.
Specialist staff (Suitably Qualified Persons) at depots provide customer with advice on animal health products and other specialist products that are sold. By working with pharmaceutical companies, Wynnstay specialist staff build a valuable knowledge base.
This aspect of the Company’s operations makes it an attractive route to market for third party suppliers.
In addition to its depot network, customers are able to engage with Wynnstay through multiple channels, including,
- specialist catalogues, specifically for the dairy, beef, sheep and poultry sectors
- vans that sell directly to farms
- online retail.