Business
Model
A scalable, integrated UK Agriculture Platform
Our purpose is to be the supplier of choice for British farmers, helping livestock and arable customers produce food in a more sustainable, efficient and profitable way.
Three Business Segments
Feed & Grain
Manufacture and supply of compound and blended feeds for livestock, alongside raw material trading and grain marketing services.
Arable
Fertiliser blending and seed processing, including environmental seed mixes that support changing agronomy and schemes.
Stores
A network of 51 retail stores supplying a broad range of agricultural products and rural supplies to farmers and rural dwellers
We Are Focusing Our Strategy on Three Pillars
Strategic strategic selling focus
Concentrating efforts on 7 core products where we have the scale, credibility and potential to win.
Customer centricity
Using CRM, segmentation and smart insights to grow share of wallet
Operational discipline
Using cost discipline, digital systems and simplified structures. Reinvesting savings in service, data and innovation.
What Makes Wynnstay Different
Market strategy
Unique approach to our route-to-market strategy
Product diversity
Diverse product portfolio reduces seasonality and risk
Cross selling
Ability to cross-sell through an integrated business model
Sector balance
Balanced focus on livestock, poultry, and arable sectors
Wide reach
Geographic coverage spanning Cornwall to Scotland
Customer insights
Advanced customer analytics to drive insights and decisions
Brand heritage
108 years of heritage with strong brand recognition and support