Our Impact
Wynnstay’s mission is to help farmers feed the UK in a more sustainable way. Every day, our colleagues work alongside customers to improve productivity while protecting soil, water, air quality and biodiversity. We are focused on reducing the environmental footprint of our own operations, supporting customers through the transition to new environmental support schemes and maintaining high standards of care for our people, communities and stakeholders. Our ambition is to deliver long term, sustainable value right across the farming supply chain.
Customers
Central to our approach is a customer-first ethos. We are committed to delivering a reliable, seamless service to our customers, built on timely delivery, efficient interactions and expert knowledge sharing across all touchpoints. Our goal is to consistently supply products and solutions that meet our customers’ needs.
Community
Wynnstay is proud to support key agricultural shows, industry events, and charity and youth initiatives that strengthen the fabric of our farming communities. We work closely with local groups, schools and industry organisations to champion the next generation of farmers, share practical knowledge and promote best practice.
Colleagues
Our colleagues are at the heart of what we do. We’re simplifying how we’re organised, building strong teams and backing them with good data, clear accountability and focused development so they can deliver for customers and drive sustainable growth, both now and in the future across all areas.
Customer Focus
At Wynnstay, we are committed to delivering a reliable, seamless service built on timely delivery, efficient interactions and expert knowledge sharing.
Central to this is a customer-first ethos. We actively seek to understand the evolving needs of our customers, using targeted market research to inform product development and service enhancements. Our multi-channel model, spanning our store network, field sales teams, specialist technical advisors and customer service desks, ensures we stay closely connected with our diverse customer base, whether in person, by phone or digitally.
Our New Support Centre
In May 2025, Wynnstay Group Plc opened Wynnstay House in Llansantffraid-ym-Mechain. Once home to the Station Grill restaurant, the building has been transformed into a modern hub for collaboration, innovation and efficiency, marking a major investment in the company’s future.
The opening was celebrated by the Wynnstay Group Board, with a plaque unveiling by Chairman Steve Ellwood. Wynnstay House now serves as a central hub for colleagues and a symbol of the company’s continued commitment to farmers and rural businesses.
Social and Community
Our impact starts with our people and the rural communities we serve. We aim to provide a fair, safe and supportive workplace, while helping to sustain vibrant farming communities through the products and services we provide.
Respect and fairness sit are the centre of how we do business. We encourage collaboration and innovation, and we want colleagues, customers and partners to feel they are treated equitably and can participate in the opportunities we create.
We also recognise our wider social responsibilities. Through our presence in rural areas and our relationships with local organisations, industry bodies and charities, we support initiatives that benefit farmers, their families and the communities in which we operate.
People & Culture
Our people and culture strategy is focused on fostering a performance-driven environment where ownership and accountability are embedded across all levels of the business.
Through streamlined structures and investment in leadership development, Wynnstay is aligning its people with strategic priorities and driving operational excellence. Underpinned by data-led insights into talent and culture, Wynnstay is committed to building a resilient talent pipeline, deepening colleague engagement and building a purpose-led, high-performing workforce equipped to deliver sustainable value.
Health and Safety:
Building a Safer, Stronger Wynnstay
Wynnstay is committed to being best in class in everything we do, and colleague safety is at the heart of this ambition. This year, the Wynnstay Group Plc Board sought an external perspective and partnered with Hunter Safety Group, a highly-respected provider with a proven track record across complex industries. Hunters brings modern systems, practical solutions and world-leading expertise to help us raise standards and embed best practice throughout our business.
With Wynnstay now operating as one integrated business, we are moving forward with a unified Health and Safety system across all sites, supporting our goal of one standard, one team. This development reinforces our commitment to colleague safety and demonstrates our dedication to building a safer, stronger and united Wynnstay.
Safety is a shared responsibility. It means ensuring every colleague goes home safe at the end of every working day, and that takes teamwork. Hunter Safety Group’s approach is to embed health and safety into everyday working life, making it simple, effective and owned by those who know the job best, our colleagues. Together, we are closing gaps, simplifying systems and building a culture where safety is part of everything we do.
For full details of our environmental, social and governance initiatives, please see our latest Annual Report and Accounts, available [here].
