INDUSTRY INIATITIVES

We championed various industry initiatives throughout the year, proudly sponsoring events like the NFU Cymru Wynnstay Sustainable Agriculture Award, NFU Cymru Poultry Conference and The Cream Awards. Additionally, we actively endorsed crucial industry campaigns such as Back British Farming Day and Mind Your Head Farm Safety. Our dedicated involvement in these endeavours underscores our commitment to the agricultural sector and serves as a vital means to connect with the next generation—fostering relationships with future customers and potential colleagues.

Some of the industry initiatives and campaigns we have supported.

• NFU Cymru Wynnstay Sustainable Agriculture Award
• NFU Cymru Sustainable Farming Conference
• Dairy Vitality Award at The British Dairying Cream Awards
• NFU Cymru Poultry Conference
• BFREPA Young Person Initiative

Engaging With Our Customers

As part of our customer engagement strategy, we held our annual Arable Event, now in its 10th year. This event invites customers to explore trial plots, browse trade stands, watch demonstrations, and listen to insights from keynote speakers in the agricultural industry. Complementing these flagship events are various localised depot events, on-farm workshops, and customer meetings, collectively providing numerous opportunities for ongoing and meaningful engagement with our valued customers. 

Community Impact

Our commitment to making a positive impact in the communities we serve is important. Throughout the year, we supported 143 individual events or causes, ranging from local agricultural shows to charitable initiatives, community groups, and educational settings. In the spirit of giving back, we directly contributed £3,700 to charitable causes and £21,150 to initiatives within the agricultural and local communities.