Wynnstay Group PLC Chief Executive Officer Alk Brand has featured on The Business Case Podcast, hosted by Mark Wharrier and Phil Clark.
The conversation explored Wynnstay’s 180-year heritage, its ongoing transformation programme and the strength of its people and customer relationships. Alk also shared insights from his career in agribusiness, discussing accountability, leadership and his outlook for UK food security.
Key points from the episode:
- How Project Genesis, the Group’s three-year operational efficiency plan, and Strategy Genesis, its five-year growth strategy, are progressing and shaping priorities across the business.
- The talented and experienced team at Wynnstay and the loyal, long-standing customer relationships that underpin the business.
- Wynnstay’s opportunities for organic growth, including investment in feed milling, grain trading, fertiliser, seed plants and its store network.
- Alk’s approach to accountability in leadership, from being upfront about early challenges to taking ownership of outcomes rather than pointing to external factors.
- How Wynnstay is playing its part in strengthening UK food security and the case for greater government support and long-term clarity for British farmers.
The episode is available now on all major podcast platforms, including Apple Podcasts, Spotify and Amazon Music, as well as on The Business Case Podcast’s website.