GrainLink is reporting strong momentum six months on from Wynnstay Group plc’s integration of its three agricultural raw materials trading platforms, GrainLink, Glasson Grain and Wynnstay, with growing volumes, an expanding and growing team, an expanded geographical reach and a unified trading operation now firmly in place.
In 2025, Wynnstay Group Plc reported that it was integrating the three trading platforms to create a more joined up, scalable and dynamic agricultural raw materials trading operation, with commodity trading a key area of focus and expansion for the Group.
Six months into the integration, the combined operation is working well, with clear synergies across the business. The teams are now trading as one, creating enhanced opportunities for customers and suppliers as a result of joining forces, while maintaining the high service standards and relationships each business is renowned for.
The integration has supported wider farm trading coverage and a strengthened Northwest presence through the Lancaster office, with closer coordination across the business supporting ongoing activity.
Stuart Dolphin, Managing Director of GrainLink, said:
“By bringing together three established trading platforms, we have created a stronger, more connected and growing team. The synergies we are seeing are allowing us to work smarter, grow volumes and better support both customers and suppliers. Trading as one team gives us a much stronger platform to build from.”
A more unified structure has also supported coordinated advertising activity and increased brand visibility across the market, helping GrainLink to fly the flag as a leading UK agricultural commodity trading business within Wynnstay Group.
Investment in technology has been another key focus. GrainLink is increasingly using AI for data analysis to strengthen market insight and is continuing its technological advancement by integrating AI into the decision-making process. This supports more informed trading decisions and enhances how the business supports customers and suppliers in an increasingly complex and fast-moving market.
“Using data more effectively is critical to the future of commodity trading,” added Stuart Dolphin. “Integrating AI into our decision-making process allows us to analyse markets faster and more accurately, helping us support customers and suppliers while continuing to grow and evolve.”
The combined operation trades up to 1.5 million tonnes of feed raw materials per year, representing a significant percentage of Wynnstay Group’s overall activity. Commodity trading remains a vital and growing part of the Group’s portfolio, with GrainLink providing a strong platform for further expansion.
The progress made to date builds on Wynnstay Group’s original announcement to bring together its agricultural raw materials trading businesses, an important element of its three-year transformation programme, Project Genesis, and longer‑term Wynnstay Strategy Genesis commitments, which aim to create a stronger, more efficient operating model capable of supporting long‑term growth.
With growing volumes, a strengthened team and continued investment in technology, GrainLink is now looking to expand further, reinforcing its position as a key player in UK agricultural commodity trading and a central part of Wynnstay Group’s future growth plans.
As the business approaches the forthcoming UK grain harvest, GrainLink is well positioned to support both farmers and customers through what is expected to be a busy and important trading period. The integration has strengthened operational readiness across logistics, trading and customer service, ensuring the business can respond efficiently to harvest movement and market demand.
With an established network spanning the Midlands, North West, and beyond, GrainLink offers extensive geographical reach, allowing it to connect producers and consumers across key agricultural regions. This regional strength, combined with centralised coordination, provides customers and suppliers with seamless market access and enhanced trading opportunities.
At the heart of GrainLink’s continued success is its team of experienced farm traders, many of whom bring decades of industry knowledge and long-standing relationships within the agricultural sector. Their understanding of local markets, combined with the scale and capability of a national trading platform, enables GrainLink to provide practical, informed and responsive support to farmers and customers alike.
GrainLink remains committed to delivering a reliable, transparent and competitive service, supported by strong market insight, efficient execution and relationship-led trading. As the business continues to grow, it is focused on building long-term partnerships and supporting the resilience and success of UK agriculture.
“As we move into harvest, our message is simple, we are ready,” added Stuart Dolphin. “We have the people, the coverage and the capability to support farmers and customers across the UK. Whether it’s marketing grain, sourcing raw materials, or navigating complex markets, our team is here to help every step of the way.”