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Wynnstay Group Plc Appoints Steve Collard as Managing Director, Stores & Buying 

Wynnstay PLC > Wynnstay News > Wynnstay Group Plc Appoints Steve Collard as Managing Director, Stores & Buying 
by
20 August, 2026
Wynnstay News
  • 20 August, 2026
  • Wynnstay News

Wynnstay Group Plc is pleased to announce the appointment of Steve Collard as Managing Director, Stores & Buying.

 

Steve joins Wynnstay with extensive retail, commercial and operational leadership experience gained across several major UK retail businesses. Most recently, he served as Head of Stores, People and Central Operations at Moleavon, where he played a key role in delivering the company’s strategic growth plans, leading store operations, people management and business integration activities. Prior to this, Steve was Retail Director at Pets & Friends, where he led a significant transformation programme that delivered strong business growth and operational improvements. His career also includes senior leadership positions with The Works, Countrywide Country Stores, Lloyds Pharmacy, Currys and Matalan. 

  

Commenting on the appointment, Alk Brand, Chief Executive Officer of Wynnstay Group Plc, said: “Steve brings a wealth of retail and commercial expertise, alongside a strong track record of leading high-performing teams and delivering transformational change. Throughout the recruitment process, he impressed us with his passion for customers, colleagues and continuous improvement. As we continue to progress Wynnstay Strategy Genesis, Steve’s experience and leadership will be invaluable in helping us further strengthen our retail proposition, enhance the connection between Stores and Buying, and support our long-term growth ambitions. We are delighted to welcome him to Wynnstay.” 

 

Steve’s appointment comes at an exciting time for Wynnstay as the Group continues to progress Wynnstay Strategy Genesis and invest in the future development of its retail and buying operations. Over his first weeks with the business, he will spend time visiting stores and meeting colleagues across the Group to gain a deeper understanding of customers, operations and future opportunities for growth.  

 

This appointment further strengthens Wynnstay’s leadership team as the Group continues to enhance its customer proposition, strengthen its commercial capabilities and deliver sustainable long-term growth. 

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Originally founded in 1918 by tenant farmers of the Wynnstay estate in Mid Wales and constituted as a farmers’ co-operative shortly afterwards, Wynnstay is now a major supplier of products and services to UK farmers.  

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