Wynnstay Group Plc, the agricultural supplies and services company, is pleased to announce the integration of the agricultural raw materials trading operations of Wynnstay, Glasson Grain and GrainLink into a single trading unit, with the aim of establishing a stronger and growing presence in the agricultural raw materials trading market in the UK.
The new combined business brings together the raw material and farm straights sales of Wynnstay led by Carwyn Worthington, the expertise of the trading team at Glasson Grain, led by Paul Hayton, and the knowledge of GrainLink’s combinable crop trading team, led by Stuart Dolphin. Together they trade up to 1.5 million tonnes of feed raw materials per year. The combined operation will trade as GrainLink. All three operations already share the same principles and aims of providing a high-quality service, competitive value, and professional guidance to create long-lasting relationships with customers.
“This is a significant and exciting development for our respective trading operations,” said Stuart Dolphin, Trading Director at Wynnstay Group. “Combining the strengths of Glasson, Wynnstay and GrainLink’s trading teams will create a more effective business, better able to develop, grow and scale significantly over time.”
The integration will enhance market coverage, improve procurement capabilities, and create a strong platform from which to take advantage of the growth opportunities that exist across the UK feed sector.
“We’re very pleased to be joining forces with the GrainLink team,” said Paul Hayton, Head of Trading at Glasson Grain. “This integration brings many benefits, including access to greater resources and a broader market footprint while, at the same time, we will maintain our existing strong relationships and high service levels that our customers rely on. We’re excited about the opportunities ahead as a combined force in the market.”
The integration is an important element in Wynnstay Group’s three-year transformation initiative, Project Genesis, which aims to create a stronger, more efficient operating model, better capable of supporting the Group’s long-term growth ambitions. The initiative is coupled with major investment programmes, which together support Wynnstay’s desire to be the supplier of choice to UK farmers.
Alk Brand, CEO of Wynnstay Group Plc, commented:
“This integration reflects our ambition to build a best-in-class agricultural raw materials trading operation, which can support the evolving needs of UK agriculture.
“By bringing together our three trading operations under a single brand, GrainLink, we believe that the combined business is better positioned to become a stronger, dynamic force in the market. The integration is an example of what we are aiming to do generally under Project Genesis – which is to make Wynnstay a stronger, fitter business, better able to support our customers and to evolve for long-term success.”