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Principal Activities and Business Model

Wynnstay helps livestock and arable farmers to produce food in a more sustainable, environmentally friendly and profitable way. We provide our customers with quality products, specialist advice and an efficient service that is industry leading.

The business model is aligned with the buying needs and habits of our farming customer base, which includes arable, livestock and mixed farms. This balanced approach smooths sector volatility.

The Group is committed to sustained development within the agricultural sector and strives for continued growth with a view to optimising the return to all stakeholders.

The UK farming sector benefits from a favourable growing climate, and we are confident that macro-economic factors, including world population growth and the need for higher levels of national self-sufficiency, should continue to make the UK a strong and growing food producer.