Specialist Events
Agricultural events present a valuable opportunity for us to connect with our farmer customers and increase brand visibility across the industry. Each year, we participate in around 25 industry events, many of which are sector-specific, offering a platform to highlight the expertise of our specialist teams.
In addition to attending external events, we also host our own sector-specific events throughout our trading areas. This year marked the 10th annual Arable Event—a dedicated showcase for arable farmers— where we featured the latest seed varieties alongside a wide range of products and services through exhibitor stands.
During the year, we have also hosted a series of customer roadshows focused on optimising the health and performance of youngstock. These roadshows provide an excellent opportunity for knowledge transfer, allowing us to share valuable insights and practical solutions with our farmer customers.